AEO presents the latest findings on measuring marketing campaigns ROI.  Come and learn about 2009 trends and how these will impact in 2010.  This session will include:

• Email campaigns; open rates and conversions to registrations- for trade and consumer shows
• Marketing spend trends
• Most cost-effective marketing activities

Seminar time: 16:15 - 17:00 

Speakers: Austen Hawkins, CEO, AEO, Geoffrey Dixon, MD, Vivid Interface 

View the powerpoint presentation here.
Listen to the audio recording here.