Press Releases

Press Release: Dynamic iPad Apps set to transform the event experience

UK firm harnesses iPad technology to revolutionise presentations, conferences and roadshows

Concise Media Design's 'Dynamic iPad Apps' score big successes with HSBC, Deutsche Bank, AstraZeneca and Sky

January 2012 - for immediate release

Where the rest of us saw only a highly desirable piece of consumer electronics, one UK-based company saw massive potential. Marketing services agency Concise Media Design (www.concisegroup.com) has developed what it's calling the 'Dynamic iPad App', a new technology that transforms Apple's iPad into the means to engage and interact with an audience as never before.
Concise's Dynamic iPad Apps take advantage of the iPad's wireless capabilities and touch screen to put an interactive presentation in the hands of every delegate, with support for multiple languages and video streaming, all synced and centrally controlled from a master iPad.
Delegates can vote and view the results from the room instantly, and they can ask questions, give feedback or send messages – a Twitter-style messaging system, relayed to a live news-ticker display overhead has proved particularly popular for awards shows and evening events.
Because each app is built for purpose, everything from its functionality to the look of the interface can be tailored specifically for the event. The iPads themselves can even be personalised – each delegate simply enters their name to bring up the appropriate agendas, speaker biographies and other information, all presented in the correct language and updated live throughout the event.
Dynamic iPad Apps are proving a massive hit with event organisers and audiences alike. For organisers, they represent a bespoke, branded presentation and conferencing tool that, to the audience, is both exciting and a genuine leap forward when it comes to delivering and sharing information.
Demand for Concise's Dynamic iPad apps is escalating rapidly and the iPad looks set to transform live events around the world.

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Concise MD Phil O'Brien said:

"We're just scratching the surface of the possibilities, our clients are having great ideas and we're writing the apps to do what they want. We've built a simultaneous video playback app and a twitter-style messaging app - audiences love that. Our event clients are instantly seeing the potential, it's completely changing the way their events are run, providing a richer experience that's more collaborative and interactive - it's much more of a two-way conversation, it's what audiences expect these days”

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Concise Media Design has offices in London, Hong Kong and New York.
For more information, visit www.concisegroup.com or call +44 (0)20 7644 6444.

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For media enquiries and images, please contact Phil O’Brien on +44 (0)7974974802, or email phil.obrien@concisegroup.com

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ENDS