Confex 18 Feb. 2015 - Olympia London




Education and knowledge sharing within the industry are key elements of Confex and 2015 will be our most tailored programme to date. Across 4 theatres, show floor tours, campfire sessions and the new hands-on Technovation Station, Confex will be presenting a range of fresh ideas and innovative ways of thinking focussing heavily on Technology, Innovation, Sales, Marketing & Communications and International Business and will include:



Along with our keynote speakers, the innovation theatre will play host to a series of debates affecting the event industry. The first day will see the introduction of the 2015 Rugby World Cup and the opportunities available to destinations, venues and event suppliers followed by the Government’s perspective on the value that international events bring to the UK. On the second day the debates will continue focusing on what the airline industry is doing to support the MICE industry, addressing the lack of quality hotels and service standards in the UK and the justification of corporate hospitality in today’s market.


In the technology theatre, visitors will be introduced to the latest event technologies, tools and trends, exploring their applicability to the events industry through a series of panel discussions, presentations and case studies. Exploring holographics, wearable technology and gamification in apps are just 3 of the topics on offer throughout the two days. There will be many more. We will also look at innovative and legal ways to use your data for better audience engagement before, during and after your event as well as a debate on the inclusion of mobile technology in events.

There will also be an opportunity to ask the experts for advice, and guidance the wide variety of event technologies during our new and exciting Tech Tables session at the end of day one. Each table will have 2-3 experts on hand to provide a balanced view on the latest uses of technologies in our events which will include smart walls, wearable tech, Radio-frequency identification (RFID)  & Near-field communication (NFC) technologies, registration Systems, Wifi, gamification, holographic tech, recharging stations as well as hybrid & virtual events. A fantastic opportunity to find out if, when and how you should adopt the latest or greatest event technology.


With sales underpinning every element of the event industry we are offering a separately bookable one day conference on Wednesday 18 February to improve your skills, knowledge and expertise to improve sales performance. The conference will develop your assertiveness skills, your key sales messages in a face to face environment and build a better rapport with your clients. We will also explore what sponsors want and how to sell through social media.

The Sales Conference has limited capacity, please register here in order to attend.

Marketing & Communications

Day Two will focus on marketing and communications with sessions covering PR & publicity, engaging millenials in our events, social media trends – what you should be doing with social media and why, owning your brand and creating the buzz for your next event through experiential marketing. A day not to be missed.

Associations Events Forum

The Association Events Forum provides association event organisers with fundamental content to enhance their industry events. We explore motivations to attend events, particularly fear and greed, as well as making sure your content hits home, understanding what your sponsors want from your event and how you can give it to them. We will also look at the case for organising your event in-house or using a professional conference organiser.


The international educational stream will look at worldwide trends, emerging markets and how to business with different cultures. We will also take an in-depth look at what venues and destinations need to do to attract association congresses.

As the leading UK event for the MICE industry, we have a commitment to deliver dynamic content that is not available anywhere else. We look forward to publishing the full details of the programme shortly.

CPD Certified

1The International Confex seminar programme will once again qualify for CPD learning points. This accreditation means that attending seminars hosted in all theatres now counts towards delegates’ Continuing Professional Development (CPD) points.

CPD is defined as ‘a commitment to structured skills enhancement and personal or professional competence’ and organisations that are granted membership by the CPD Certification Service must clearly demonstrate expertise in their field and provide a place for industry to turn to for advice and guidance.

Attendees will have their visitor badges scanned on their way into each theatre for each educational session they attend. At the end of the show, the number of session attended will be tallied and a certificate of attendance will be issued electronically stating the number of points that can be claimed in line with the CPD requirements of your professional body or employer organisation.

Confex which takes place 18th - 19th February 2015, will be running an extensive free two-day seminar programme, the programme will be revealed later in the year - watch this space!