Live Experience featured a free to attend education programme covering music, sport, experiential and charity events with two dedicated theatres.
NEW Brand Activation Arena, in association with Arena Group, showcased how leading brands such as Coca-Cola, Nokia, Vodafone, EA Games and Lucozade are using experiences and innovative campaigns to engage with their audiences.
Converting inspiration into ideas of value - RPM
Experiential - building deeper consumer engagements - Closer
How to maximize experiential within your integrated campaign - the Circle Agency
The Live Experience Theatre covered a wide range of topics covering music, charity, and sport events:
The latest technology for visually spectacular outdoor events
Practical tips for managing wet weather on-site
Keynote - London 2012 Ceremonies - Sharing the insights