AEO Masterclasses
International Confex pulled out all the stops this year to give real value to the exhibition organising community at this year’s event at ExCeL. There were top level specialist seminars, great networking opportunities and a floor full of suppliers and venues helping event professionals to keep up to date with the latest products and services to help make their exhibition the number one event in their market. The focus day for exhibition organisers took place on Tuesday 6th March and this is what International Confex had lined up through partnerships with Mash Media, the AEO and Melville:
10:30 AEO Marketing Masterclass: FaceTime – Making life easier for Event Professionals
For Exhibition Organisers, Event Directors and Event Marketing professionals at ALL levels. FaceTime is the promotional body of face-to-face marketing and provides free research, resources and case studies. Learn how FaceTime can save you time, money and work whilst simultaneously helping your exhibitors get the maximum out of their investment at your show.
Speaker: Austen Hawkins, AEO Board Member, F2F Events
11:30 AEO Marketing Masterclass: Mobile marketing strategy for Events
You may know about Apps but what do you know beyond that? Do you know about mobile integration, m-commerce, analytics, mobile disruption and mobile advertising? This Masterclass session will show you new business models, user needs and the expected evolution of technologies for your event.
Speaker: Speaker: Michael Douglas, Marketing Director, GenieMobile
12:30 AEO Marketing Masterclass: LinkedIn for B2B Events
Everyone talks a good social media game but, deep down, marketers are struggling to fully interact with their audiences and demonstrate ROI. We've hired the professionals to walk through the essential do's and don'ts in order to get your B2B show, event and company buzzing on this increasingly important social platform. Bring your pad and plenty of pencils - you'll need them!
13:00 AEO Member networking lunch:Takes place at ‘Confex Central’
Organising & Production Theatre
14:30 AEO Operations Masterclass: Technical Committees; whistle-stop update on Electrical Installations and Wi-Fi
After years of committees, negotiations and heated debate the subject of electrical installations at events is finally being resolved. The deadline for compliance is 1 July 2012 and whether you are ops professional or an event director/manager, you need to be ready. This is the perfect opportunity to get the full SP before it impacts on your event.
If this isn’t enough you’ll get the get the inside track on the next hot topic within the events industry; connectivity. For the last six months AEO, AEV and ESSA have been working on a unified industry approach to solve this conundrum and this panel session will update you on the latest developments as well as giving you a chance to put your experiences to the experts.
Chair:Chris Skeith, Director , AEV and ESSA
15:30 AEO Operations Masterclass: Optimising the show floor layout to strengthen visitor experience
The show floor layout is one of the underappreciated tools in the organiser’s tool kit. Getting it right ensures good visitor flow and a better exhibitor experience. Getting it wrong can sink a show. This session will introduce video technology, used extensively in North America, and what it can tell you about how visitor’s truly interact with your show.
Speaker: Jason Popp, Vice President, International for GES
16:30 AEO Operations Masterclass Contingency planning: How to deal with an event crisis
Things don’t always go to plan and inevitably the unexpected comes along to try and catch you out. You have to draw on your experience and that of your colleagues, and get through it sometimes just by the seat of your pants. In this session you’ll get some insight into things that you can plan for and document, so they can be picked off the shelf when/if needed, reducing time and stress, plus also providing back up information which is increasingly important in the litigation culture we live in.
Speaker: Simon Garrett, Managing Director, X-Venture Global Risk Solutions.
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